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George played for West Ham United FC where he really developed as a player.


George's coaches at the time were Frank Lampard Snr. (ex West Ham and England International Player), Ronnie Boyce (ex West Ham great) and Tony Carr, who is probably the most successful Academy Director in England, developing many of key players including: Joe Cole, Rio Ferdinand and Frank Lampard Jnr.


George's 5 year stint at West Ham ended with a move to nearside neighbours, Leyton Orient FC, for 2 years. George then spent the next year playing in Greece (Kastoria FC) and Cyprus for Anorthosis Famagusta FC winning the league championship in his final season.


Having gained the necessary qualifications, George's coaching career started in the United States for Major League Soccer Camps (MLS), Tampa Bay Mutiny and Miami Fusion. At the same time George was running his own coaching school for 3 years based in St. Petersburg and Tampa, Florida.


Then one late restless night something happened! An idea entered George's mind, that idea and vision was George's next move to return home to the UK with the ambition of creating the worlds best resource for Football coaches. The rest as they say is history!


  • 25+ years playing and coaching experience

  • Owner of since company formed in 7 March 2001

  • UEFA B Coaching Licence

  • Member of the PFA (Professional Footballers Association) Since 1992

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